Although the Consumer Protection Act No. 68 of 2008 (CPA) protects all consumers’ rights in South Africa, Section 11 and Section 12 of the above Act allows suppliers to approach consumers directly to market their goods or services. Direct Marketing is where a supplier markets their goods or services in person or electronically to a consumer to sell its goods or services to the consumer. All consumers are well aware of this practice as most consumers have been contacted at some time or another...










