The SEESA socio-economic development initiative, SocEd, is getting kids on the move across South Africa.
In February 2018 SocEd donated bicycles and cycling gear to community initiatives in Hartbeespoortdam and Pretoria as part of their commitment – creating a brighter future for children through physical development. As avid and accomplished athletes this is a cause close to #TeamSEESA’s heart as we have seen the impact of physical development on people’s lives time and again. Encouraging a sense of responsibility and nurturing commitment and perseverance, cycling changes lives.
SocEd is involved with Active Bodies Sports Development, a programme dedicated to promoting cycling in the Western Cape districts to support the development of young and aspiring cyclists from disadvantaged backgrounds. They are introducing cycling and sports into these communities to “keep the kids off the streets” – and launching them to greatness!
SocEd became involved with several of Active Bodies Sports Development’s projects with our Corporate Development Manager, Ewert Kleynhans, driving the initiative.
Coronation Double Century Race
SocEd contributed towards the Coronation Double Century Race campaign. The team won by 8 minutes and broke the course record by 12 minutes! These cyclists showed that dedication, commitment and passion will pay off and so they became some of the most prestigious riders in their field today. The Coronation Double Century Race is an annual event held in Swellendam with about 275 teams of 12 riders each riding the very tough route from Swellendam, through Tradouws Pass, over Op de Tradouw pass, via Montagu and Ashton until Robertson, where the route returns via Barrydale to Swellendam. It is the largest team time trial endurance road cycling event in the world.
This campaign’s idea is simple: to inspire kids to dream beyond their current environments. To show them that anyone can achieve greatness.
Cape Town Cycle Tour 2018
The team embarked on a journey to take 40 young kids to the Cape Town Cycle Tour in 2018. Despite the challenges faced, most kids managed to make it to the end – SocEd provided 10 of these athletes with Trek bicycles that enabled them to complete the Cycling Tour. These athletes gained immense community support and were covered by several local newspapers and radio stations.